MARKHAM, Ontario, March 12, 2024 (GLOBE NEWSWIRE) -- Alpha Controls & Instrumentation, a leading Canadian distributor in instrumentation, is excited to announce a new sales and distribution partnership with Rice Lake Weighing Systems. This strategic partnership aims to increase Alpha Controls’ offerings and broaden its reach across Eastern Canada.

As Alpha Controls looks to expand the diversity of their portfolio of best-in-class brands, Rice Lake’s measurement and automated process control product assortment falls in line with their customer’s buying preferences.

“Alpha Controls is looking forward to partnering with Rice Lake,” said Marc Brand, Director of Sales and Service. “Two leaders, two family businesses, sharing a strong focus on quality and customer service, makes our businesses a natural fit. We believe this partnership will be extremely beneficial for not only Alpha Controls & Rice Lake, but for our customers as well.”

“We are excited to partner with Alpha Controls,” says Reggie Mabe, Rice Lake’s Regional Sales Director. “Rice Lake was founded on the principle of customer service; that philosophy is something that both Rice Lake and Alpha Controls share and practice regularly.”

Combining Alpha Control’s 45-year experience in the industry and Rice Lake’s progressive new technologies, makes this partnership a recipe for success. Alpha Controls is ideally positioned to service the growing needs of Eastern Canada and reinforce their commitment to being a leading Canadian distributor.