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(Mississauga, ON – January 16, 2018) – A new organization representing food and beverage manufacturers in Canada has been launched. “United to nourish the world”, Food & Beverage Canada (F&BC) will work to be the national voice for this vital sector of Canada’s economy.

“Food & Beverage Canada is bringing businesses together from coast to coast to seize an unprecedented opportunity,” said Daniel Vielfaure, F&BC Co-Chair and Managing Director, Bonduelle Americas Long Life. “This is Canada’s agri-food century. Canada’s food and beverage manufacturers can play a pivotal role in feeding the world, while growing jobs and economic sustainability for communities in rural and urban Canada.”

F&BC will work with governments to effectively shape public policy and industry actions for the benefit of Canadians. Leading issues include:

·         Ensuring smart regulations that serve the public interest while maintaining a competitive environment

·         Building a healthier, more sustainable and ethical food system

·         Promoting innovation in food and beverage manufacturing processes and practices

·         Creating global trade opportunities for products

·         Protecting and informing consumers while enabling consumer choice

·         Providing skilled jobs and rewarding employment for Canadians

 Food & Beverage Canada is an association of seven regional food and beverage manufacturing associations from coast to coast plus leading industry and stakeholder members. The organization is committed to collaborative relationships and constructive communications with federal and provincial governments.

“There are a lot of important issues on the table right now,” said Michael Burrows, F&BC Co-Chair and CEO Maple Lodge Farms. “We believe that, working together, we can contribute positively to Canadians’ quality of life and deliver value for our members. We can strengthen the competiveness and productivity of the businesses we represent while being a key engine to power sustainable growth in Canada’s economy.”

The founding Board of Directors is comprised of the following Executive members:
Co- Chairs – Michael Burrows, CEO, Maple Lodge Farms & Daniel Vielfaure, Managing Director, Bonduelle Americas Long Life
Vice chair - Sylvie Cloutier, CEO, Conseil de la transformation alimentaire du Québec (CTAQ)
Secretary: Rosemary MacLellan, VP Strategy & Industry Affairs, Gay Lea Foods
Treasurer: Joe Makowecki, President & CEO, Heritage Frozen Foods
Director at Large: Rory McAlpine, Sr. VP, Government and Industry Relations, Maple Leaf Foods

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