Nabati Foods Joins the Plant-Based Foods of Canada (PBFC) Association

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EDMONTON, Alberta, Feb. 01, 2021 (GLOBE NEWSWIRE) -- Nabati Foods Inc. (“Nabati” or the “Company”), a plant-based food tech company offering whole, natural, plant-based foods for health conscious consumers, is announcing that it has joined Plant-Based Foods of Canada (PBFC).

PBFC acts as a collective voice for plant-based food companies in Canada. The organization is a division of Food, Health & Consumer Products of Canada (FHCP), and it  works to educate consumers, government and industry partners about the benefits of plant-based foods. Its goal is to modernize regulations to support innovation and growth and make plant-based eating more available to all.

“Nabati has been growing rapidly and demand for our plant-based products spans both Canada and the U.S. We are proud to be a part of the growing plant-based food movement both in Canada and beyond,” said Ahmad Yehya, CEO of Nabati. “PBFC is a respected organization in the industry and we are pleased to support its mission.”

PBFC launched in 2018 and plays a key role in shaping the development of regulatory discussion about the plant-based food industry in Canada. The organization makes presentations regularly for the government, presents thought leadership at industry events and provides rich analysis of emerging issues and trends.

One of PBFC's key regulatory priorities in 2020 was to advocate that the Canadian government adopt protein digestibility corrected amino acid score (PDCAAS) technology as the preferred method for assessing protein quality, which is used in several other jurisdictions, including the United States.

On December 3, 2020, Health Canada updated its position to permit the use of both PER and PDCAAS methods for measuring protein quality in most foods, which will help address some of the challenges that the plant-based industry currently faces with communicating plant-based product benefits to consumers.