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Boucherville, Quebec, February 20th, 2019 In the spirit of less is more, Danone proudly launches its first flavoured yogurt made with 100% natural source ingredients and no added sugar or artificial sweeteners.

Available in six delicious flavours – Blueberry, Cherry, Peach Mango, Raspberry, Plain and Vanilla – the new Danone-brand yogurt satisfies Canadians’ growing appetite for simple, healthy food. As the first naturally flavoured yogurt in Canada with no added sugar or artificial sweeteners, it is a major step in Danone’s Food Revolution, a movement aimed at nurturing the adoption of healthier and more sustainable eating and drinking habits. Drawing on the goodness of fresh milk from local dairy farmers, real fruit puree and natural flavours, as well as serving as a source of calcium, the product brings the best of what nature has to offer to the grocery aisle.

“Our new Danone-brand yogurt is our boldest commitment yet to setting the benchmark for what good food should be – simple and nutritious, with no added sugar. We want to help Canadians appreciate how delicious food can be in its natural state,” said Pedro Silveira, President of Danone Canada. “As Canada’s largest consumer-facing Certified B Corporation®, Danone has a responsibility to lead the way with healthy products that benefit both people and the planet, using our business as a force for good.”

From Farms to Spoon: A Yogurt Made with 100% Canadian, Traceable Milk

The launch of the new Danone-brand yogurt represents an important step towards the company’s commitment to sustainable agriculture. Thanks to a new partnership with Nutrinor Cooperative, 100% of the fresh milk used in this new Danone-brand yogurt is exclusively sourced from a small network of Canadian dairy farms. The partnership allows Danone to trace its fresh milk supply, giving consumers the ultimate confidence that their yogurt comes from local producers.

“Danone Canada and Nutrinor Cooperative both value sustainable farming, and collaborate to share and explore new ways of working. We know how much Canadians care about where their food comes from, and we invest that same care into developing products that are made more responsibly,” added Mr. Silveira.

Giving Back to the Community

This new Danone-brand yogurt will also benefit the company’s longstanding partnership with Breakfast Club of Canada. For more than 20 years, Danone has worked alongside Breakfast Club of Canada to nurture children’s potential by giving them access to a nutritious breakfast in an environment that allows their self-esteem to grow and flourish. The Breakfast Club logo is featured on the new Danone-brand yogurt packaging to reinforce the company’s commitment to engaging consumers in its quest to build a healthier world through food. 

Ideal for Snacking and Cooking

The new Danone-brand yogurt can be enjoyed on its own or as a healthier base for muffins, soups, dips, and countless other recipes. As part of Danone’s mission to bring health through food to as many people as possible, recipe ideas are featured directly on the yogurt packs. Detailed product information and recipe ideas are available at Danoneyogurt.ca.

The new Danone-brand yogurt is available in a convenient 4 X 100g format (Blueberry, Cherry, Peach Mango and Raspberry flavours), for a suggested retail price of $2.99*, at grocery and big-box stores across Canada.  Plain and Vanilla flavours are exclusively available in a 650g format for a suggested retail price of $4.19*.

*Product may be sold at a lower price. 

 
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Regina, Saskatchewan, February 13, 2019 – Online and in person, thousands of Canadians celebrated the food they love and those who produce it to mark Canada’s Agriculture Day for the third consecutive year.

“Strengthening the relationship between consumers and the people who grow and raise our food is something we focus on year-round and on Canada’s Agriculture Day it is gratifying to see the impact of nurturing that understanding,” said Debbie Bailey, manager of Agriculture More Than Ever, one of the driving forces behind Canada’s Agriculture Day.

“The appetite for this kind of celebration grows every year. It’s heart-warming to see the level of engagement and celebration from Canadians across the country,” said Bailey.

Canada’s Agriculture Day inspired community events and forums, opened doors to food conversations through social media, and showcased the industry to young people who attended a day-long event in Ottawa alongside industry and political leaders. It was also among the top trending topics in Canada on Twitter with #CdnAgDay.

“Canada has a long-standing reputation as a producer of some of the world’s safest, most reliable and high-quality food,” said Lawrence MacAulay, Minister of Agriculture and Agri-Food Canada, who participated in Canada’s Agriculture Day celebration in Ottawa. “This day celebrates all the hard work, energy and care that goes into producing the food we love every day of the year.”

MacAulay said Canada’s agriculture and agri-food sectors contribute over $110 billion to our economy and generate thousands of quality middle-class jobs in the food processing, transportation and retail sectors across Canada. He said the industry is on target to meet the federal government’s objective of generating $75 billion in agri-food exports by 2025.

“There are so many career opportunities for young people in this growing and dynamic industry and we need to attract more of them to meet the challenge of feeding the world’s growing population,” said Michael Hoffort, Farm Credit Canada’s president and CEO. “Canada’s Agriculture Day is just one way the industry is promoting itself to attract people with fresh ideas and new energy who will ensure Canadian agriculture remains strong and sustainable well into the future.”

This year’s celebration saw the participation of many partner groups across the country including industry associations, community groups, individuals and media. Many have already expressed an interest in participating in next year’s celebration.

Bailey said it’s important to talk about farming and food production throughout the year, but she sees tremendous value in having a day dedicated to showcasing Canadian agriculture. She said planning has already begun for 2020, since there seems to be a growing appetite among Canadians to learn more about food and food production in Canada.

Agriculture More Than Ever is an industry-led initiative that has more than 550 partner organizations and 5,000 individuals committed to creating positive perceptions of agriculture. Agriculture More Than Ever’s goal is to encourage and support those involved in agriculture to speak up and speak positively about the industry. 

 
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February 7, 2019

We are VERY excited to announce that our 12th Annual FoodProWest, BC’s premier industry event, will be coming to the PARQ Hotel in Vancouver on Monday, June 3!  It is our pleasure to announce a new format to provide more value by bringing together more than 75 domestic buyers (both local and across the country), Industry leaders, dozens of local chefs, product service providers, and BC’s awesome food, beverage, and natural health product (“NHP”) manufacturers under roof.

There’s more………

in response to our member feedback (and the fact that both events have grown so large), we’re also thrilled to let you know that this year, we’re separating FoodProWest and our Awards Gala Dinner! The Gala dinner will be on September 17th at the Westin Bayshore Hotel.   

And if that weren’t enough big news……..

We will be holding our Product of the Year Award live judging at FoodProWest this year!  Our annual ‘Dragon’s Den’ style event, where BC’s food, beverage, and NHP companies pitch in front a panel of judges to win Product of the Year Gold, Silver, and Bronze.  Winners will be announced at the BC Food and Beverage Awards Gala on September 17th.

This year, Product of the year Nominees will receive an opportunity to purchase a FoodProWest exhibitor booth at a discounted rate.

What to Expect:

60+ Processor Booths

40 Associate Booths

75+ Domestic Buyers – retail, foodservice, and distributors from BC and across Canada

Potential Investors

Tour de Chef with 60+ local restauranteurs

Lunch

Keynote Speakers

Networking cocktail reception after the close of the trade show

Registration opens Monday, February 11th, 2019.  Go to our main registration page to exhibit or attend FoodProWest 2019 – you won’t want to miss it!

 

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