January 21, 2019

Millennials and Gen Z account for the fastest growing consumer segment today, currently estimated at more than 25% of all consumers, but they stand apart due to their unique purchasing behaviors.  This not only affects your marketing efforts, but also your relationships with brokers, distributors, and customers. 

At this Breakfast Series, experts from Crew Marketing and Nielson Company will share their expertise of Millennials and Gen Z, with data, examples, and insights to help you better understand how to develop effective marketing strategies.  As well, leaders throughout the value chain will explore how the market is adapting, what the future looks like to them, and what your partners and customers need from you – the processor.

When: Thursday, February 21st from 8:00am-11:00am

Where: The Executive Suites Hotel in Burnaby +BC+V5C+3Y6/@49.2676115,-123.0128641,17z/data=!3m1!4b1!4m5!3m4!1s0x5486772c2a6ca1d3:0xdb08c4c31a8aaa4!8m2!3d49.2676115!4d-123.0106754?shorturl=1">(View Map)

Click here to register!


7:30AM Breakfast is served, featuring Fraser Valley Specialty Poultry as our product sponsor.

8:00AM Welcome and Introductions, James Donaldson 

8:15AM-8:45AM Lessons from Millennials & Gen-Z: Consumer Habits & How to Market to Them 

Braden Douglas, Founding Partner of Crew Marketing 

  • Insights on Millennial and Gen Z consumers 
  • How they’re driving change in the food industry 
  • What have companies done successfully done when marketing to this consumer segment. 

8:50AM-9:20AM Millennials and Gen Z: Trends and Shifts, with Neilson Company

9:20AM-9:35AM BREAK 

9:35AM-10:25AM Panel Discussion: How You and Your Supply Chain Partners Shape the Consumer Experience and are Adapting it for Millennials and Gen-Z  

Panel: Ishkandar Ahmed (Choices Market), Mike Donald (Indigo Natural Products), and Paxton Robertson (Mercer Creative, CEO of Panago).

  • How brokers, distributors, and retailers are responding to this consumer segment 
  • How to tell your story and promote your brand through your distribution chain  
  • What your partners and customers need from you – the processor.  

10:25AM Association News, Upcoming Events 

10:30AM Networking 

11:00AM Adjourned 


Get your tickets TODAY!


Paris, 17th January 2019: The Global Food Safety Initiative (GFSI), a worldwide project to advance food safety and improve consumer trust, is holding its 18th annual conference in Nice, France on February 25-28 2019. Over 1,000 of the most influential actors in the global food industry from more than 50 countries will be in attendance, including top-tier retailers, manufacturers and service providers as well as academics, regulators and consumer advocates. The theme of the conference — “Emerging Challenges & The Future of Food Safety” — gives delegates the opportunity to drive solutions for the most pressing new concerns and determine the face of the industry’s future.

The hand-picked roster of speakers includes leaders like Emmanuel Faber, Chairman and CEO of Danone, who commented: “Food safety is a foundation for any type of food business. For Danone and its mission to bring health through food to as many people as possible, food safety is all the more important. Our ambition to inspire healthier and more sustainable eating and drinking practices would be meaningless if we did not start with safe food. The GFSI annual conference is the perfect moment to meet with the global food safety community to align, share and learn. We are honored to welcome the GFSI Conference back to France – the place where it was first initiated.” 

Emerging Challenges & The Future of Food Safety

This year’s conference programme will address existing and emerging challenges from across the food supply chain, as well as food safety innovations and solutions for the future. From high-level talks to in-depth discussions, topics will include supply chain integrity, capability building in developing markets, innovations in technology and data management, creative solutions for allergen management, the changing face of the global retail marketplace and the accelerating growth of third-party certification. Delegates will come away understanding the necessary steps that all actors in the food industry must take towards building a cohesive food safety culture in the years to come.

The GFSI stage welcomes renowned innovators and academics, business leaders and public authorities, multinational CEOs and grassroots players. It is a unique forum to learn from those at the forefront of food safety who share real life case studies – success stories and lessons learned – with peers, adopting the GFSI approach of collaboration for safe food for consumers everywhere.

Dirk van de Put, CEO of Mondelēz International, emphasised stakeholders’ responsibility to prepare for the future in the face of a rapidly-changing present. “At a time of technological advancement, increasing sustainability pressures, and changing consumer demographics, the food industry is experiencing pivotal change. In mind of this, the GFSI Conference seeks to equip industry leaders with the necessary insights to stay one step ahead of the curve, facilitating the largest collaborative conversation on food safety advancement worldwide.”

Fostering Multi-Stakeholder Collaboration

Since the GFSI Conference was created in 2001, the event has enabled the connections of thousands of senior industry members and sparked perennial global conversations, while creating a bridge across sectors and geographies. Up to 80% of GFSI attendees report that they return to the GFSI Conference every year, citing opportunities as varied as the wealth of networking opportunities to the display of cutting-edge technological innovations.

Marjolein Raes, Director of Pillar Events at The Consumer Goods Forum, noted the GFSI Conference’s relevance to stakeholders from every corner of the food industry. “No matter where in the supply chain a company operates, within the GFSI’s inclusive and open-source approach, the conference highlights the importance of all parties in advancing food safety, fostering a spirit of collaboration, and seeking to drive positive, holistic change across the industry.”


(Toronto – January 17, 2019) - Nearly 60 percent of food produced in Canada – amounting to 35.5 million metric tonnes – is lost and wasted annually. Of that, 32 percent – equalling 11.2 million metric tonnes of lost food – is avoidable and is edible food that could be redirected to support people in our communities. The total financial value of this potentially rescuable lost and wasted food is a staggering $49.46 billion.
These unprecedented findings are the result of a year-long research project undertaken by Second Harvest, Canada’s largest food rescue organization, and Value Chain Management International, a leading public and industry voice in the area of food waste. This ground-breaking report is being released today in Toronto.
The report, funded by the Walmart Foundation, is the first to use front-line, primary data from the entire food supply chain. It is also the first to create a standardized system of measurement that can be used by any food business – in Canada and globally – to track and reduce their food loss and waste.
“There is no social, environmental or business case for food waste, and yet it has become standard operating procedure in the food industry, not just in Canada but globally,” said Lori Nikkel, CEO, Second Harvest. “But with this research, we all now have the data and the tools to transform this crisis into a triple-bottom-line win across the value chain.”
Based on responses from more than 700 food industry leaders across Canada, The Avoidable Crisis of Food Waste identifies approximately 30 root causes of food loss and waste, including: 

  • The acceptance of waste by the food industry as the cost of doing business, a belief sustained by low tipping and landfill fees;
  • Conservative best before dates that lead to industry and consumers throwing away food that is still safe and edible;
  • Pressure on producers to provide 100 percent on-shelf availability and aesthetic perfection, particularly with fruits and vegetables, leading to over-production; and
  • Reluctance in the food industry to donate safe, edible surplus food despite Good Samaritan legislation that already exists to facilitate donation.

The Avoidable Crisis of Food Waste also provides more than 100 actions for industry, industry organizations and government to begin to quantify food loss and waste, address the negative economic and environmental impacts, and support community food programs.
“There is more than enough food produced in Canada and the world that no one ever needs to be hungry. This report provides us with concrete solutions that will allow food to get to those who need it,” said Nikkel.
The Avoidable Crisis of Food Waste is available as a solution-focused Roadmap and a 122-page Technical Report from


January 16, 2019

Name: 15th Annual North American Summit on Food Safety

Dates: Tuesday April 02 & Wednesday April 03, 2019

Location: Old Mill Hotel Toronto

Event Location Address: 21 Old Mill Road, Toronto, Ontario, M8X 1G5 Canada

Hosted By: Strategy institute

Phone: 1-866-298-9343 ext. 200

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Cost: Regular Investment: $1,495


Benchmark your transition strategy with the NEW Safe Food for Canadians Regulatory rollout.

Implementation of the Safe Food for Canadians Regulations has begun! Now is the time to find out how your compliance plans and transition strategies measure up in the new regulatory environment. Hear how the early stage of implementation is rolling out. Gain key insights into audit preparedness and enforcement.

The 15th Annual North American Summit on Food Safety is a perfect opportunity to learn the latest in legislative updates, to gain insight from peer best practices, and to hear from industry experts! Taking place April 2-3 2019 at the Old Mill Toronto, come together with industry thought leaders. Gain insights directly from: CFIA, Food & Drug Administration, Health Canada, Maple Leaf Foods, Kraft Canada, Molson Coors Canada, Cargil + many more.

Gain insights on new front-of-pack labelling; cross-border compliance; preventing allergen contamination; benefits of a food safety culture; maintaining product integrity; food packaging and food safety; and compliance for food imports.

Take-away strategies for:

  • Compliance plans and the new regulations.
  • Best practices for new product categories.
  • Recalls and protecting your brand.
  • Food fraud and your brand reputation.
  • Preparing for public health audits.


Additionally, gain insights on new front-of-pack labelling; cross-border compliance; preventing allergen contamination; benefits of a food safety culture; maintaining product integrity; food packaging and food safety; and compliance for food imports.

Get full detail on sessions and speaker, download your brochure here!


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